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Heroes Alley, Batumi
Batumi district

Heroes Alley: Batumi's business hub and the top location for investment

Heroes Alley (Zhiuli Shartava Avenue) is the main business and tourist axis of Batumi's development. It is the only district built to a strict master plan: a unified modern architectural concept, panoramic views, a world-class stadium, large malls and high business activity 365 days a year.

About the area

Architectural code and pedestrian zone.

Heroes Alley splits modern Batumi into two key clusters and shapes the city's skyline. Thanks to the approved master plan, strict urban-planning rules apply here: mandatory panoramic facade glazing, similar building heights and protection of view corridors from chaotic development. After a large-scale reconstruction, the avenue became a full pedestrian esplanade with palm alleys, rest areas and convenient elevated pedestrian bridges with a gentle slope, comfortable for strollers and people with reduced mobility.

High-rises and the stadium on Heroes Alley in Batumi

Attractions and life all year round.

Unlike purely resort locations, life on Heroes Alley thrives 12 months a year. The heart of the district is the ultra-modern Batumi Arena stadium (Adjarabet Arena) for 20,000 spectators, built to UEFA standards. Within walking distance are the largest retail and dining complexes: Black Sea Mall, the Carrefour hypermarket, the premium Agrohub market, as well as the House of Justice, fitness centers and dancing fountains on Ardagani Lake. Year-round footfall is also supported by a growing gaming cluster (major casinos) that attracts solvent tourists.

Batumi Arena stadium and Heroes Alley high-rises from above

Transport access and investment specifics.

The district's logistics are well thought out: an updated traffic scheme prioritizing roundabouts has significantly unloaded the avenue, letting you reach the Old Town in 7-10 minutes and Batumi International Airport in 10-15 minutes. The beaches and the Lech and Maria Kaczynski Park are a calm 5-15 minute walk away.

Batumi Arena stadium and Zhiuli Shartava Avenue

An important investment nuance: due to the high concentration of small studios in some of the district's aparthotels, price dumping appears on the secondary market. For this reason, full-fledged 1+1 and 2+1 apartments (especially in gas-supplied complexes) offer the highest liquidity, steady capital growth and rental demand here.

Panorama of Heroes Alley and the stadium at sunset

Key facts

To the beach
5-15 min walk
To the Old Town / center
7-10 min by car
To the airport
10-15 min by car
Building type
unified master plan; aparthotels and business/premium-class complexes

New builds in Heroes Alley

Prices: from $1 600 / m²

Blue Sky Tower complex, BatumiCompleted
ApartmentsFor investment

Blue Sky Tower

from $1 700/ m²Block A from $2,450 per sq. m
To the sea500 m to the sea
Sizes26-66 m²
LayoutsApartments
Holiday Inn Resort international hotelShopping mallCasinoSPA center with medical treatment+9

A 37-storey residential and hotel complex on Heroes' Alley in Batumi, made up of two blocks: one with the Holiday Inn Resort international hotel and turnkey apartments, the other with white-frame apartments for living and renting out.

Cube complex, BatumiUnder construction
ApartmentsFor investment

Cube

from $2 313/ m²
CompletionQ4 2027
To the sea300 m to the sea
Sizes31-52 m²
Royal Tulip hotel infrastructureReception and lobbyPanoramic terraceConference halls+5

A premium business-class apartment complex in Batumi on Heroes' Alley, 300 meters from the sea: a 42-storey architectural landmark with hotel infrastructure managed by Royal Tulip and a service model for living and rental income.

Oval complex, BatumiUnder construction
ApartmentsFor investment

Oval

from $2 074/ m²
CompletionJune 2028
To the sea350 m to the sea
Sizes31-73 m²
Royal Tulip hotel infrastructureReception and lobbyPanoramic terraceSpa+5

A premium apartment complex in central Batumi on Heroes' Alley, 350 meters from the sea: a 34-storey tower with 523 apartments and 100 hotel rooms, hotel-style service managed by Royal Tulip and panoramic views of the sea and city.

The Parallel complex, BatumiUnder construction
For living

The Parallel

from $1 675/ m²
CompletionJune 2028
To the sea500 m to the sea
Sizes32-82.7 m²
Concierge serviceEnhanced security system3 high-speed elevatorsPrivate residential format+2

A business-class residential complex in central Batumi on Heroes' Alley, opposite the AdjaraBet Arena stadium, 500 meters from the sea: a 34-storey private-format tower with panoramic views of the city, sea and mountains.

Intourist complex, BatumiUnder construction
For living

Intourist

from $1 600/ m²
Completion2028
To the sea400 m to the sea
Sizes31-95 m²
LayoutsStudios, 1+1, 3+1
Underground & ground parkingHigh-speed silent elevatorsReception24/7 CCTV+2

A 45-storey business-class new build near the seafront, with a monolithic frame, panoramic glazing and views of the sea and mountains.

FAQ

Why is Heroes Alley considered the best district for investment?
It is the only district in Batumi with an approved master plan and a unified architectural style, so its views and appearance are protected from off-format development. The stadium, casinos, major retail and the nearby House of Justice ensure steady rental demand all year, not only in the summer season.
Which apartment layout is best to buy on Heroes Alley?
Most complexes offer a huge volume of studios, which creates strong competition in short-term rentals. Apartments of the 1+1 and 2+1 format (especially with gas and balconies) show higher value growth, are less exposed to seasonal price swings and are consistently in demand for long-term rental by relocators and families.
Which is more profitable: an aparthotel or an apartment in a classic complex?
Aparthotels are convenient for fully passive income through a chain management company. Full residential complexes with gas (for example, Black Sea Towers or Intourist Residence) give the owner more flexibility: you can live there yourself, rent long-term, or engage independent management companies with a more transparent income split.
Is it convenient to get around Heroes Alley on foot and by car?
Yes. The avenue's reconstruction unloaded the key roundabouts near Carrefour, and the pedestrian infrastructure gained elevated step-free crossings, which made crossing the busy avenue easier.
Is there gas heating on Heroes Alley?
It depends on the specific project. Some are connected to natural gas and use individual gas boilers, while others (mainly hotel towers) rely on electric climate systems and multi-zone heating. This is a critical parameter when estimating utility costs in winter.

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